Digital marketing is essentially the part of online marketing, which uses online and web based technologies like desktop computers, hand held devices, portable media players and other internet based communication and platforms to advertise various products and services to customers. In simple words, it is a form of online marketing, which mainly aims at creating awareness about a product or service through various online ways. There are various digital marketing strategies like search engine optimization, banner advertising, email marketing, social media advertising etc. which all help you in spreading the awareness about your company and reaching out to your target market.
When we talk about internet marketing, the first thing which strikes our mind is search engine optimization. This is basically the process of optimizing web-pages on the World Wide Web so that they would appear on the initial pages of the search engines. This is an important strategy because most of the people use the search engines to find out information and services that they require. If you can get your web-pages listed on the top positions of the search engines, you will surely be able to draw the maximum amount of traffic towards your website. Moreover, as web-masters, you can also benefit a lot from search engine optimization as you would be able to get more visibility for your website.
Another important strategy used by internet marketing is social media marketing. It is nothing but the promotion of a product or service through various popular social media channels such as Facebook, Twitter, YouTube and etc. This type of internet marketing involves posting advertisements on these sites and hoping that some of the people visiting these sites would share them with their friends and thus, increase your visibility.