Search engine optimization is one of the most effective techniques to get your site noticed by potential customers. It is necessary to optimize your website in order to be ranked highly for relevant keywords on major search engines like Google, Yahoo and MSN. Search engine optimization includes various techniques like paid search marketing, organic search engine optimization, and off-page and on-page search engine optimization. Paid search marketing is an online advertising method where advertisers pay for sponsored listings at the top and right hand side of search results. Organic search engine optimization deals with improving web content, web design, URL structure and other web-related parameters.
On-page optimization involves several factors such as meta tags, keyword density, site maps, site navigation, internal linking structures, title optimization, image optimization and keyword density. Off-page optimization deals with various elements such as header tags, meta description, Meta keywords tags, links to external sites and directory listing. It is essential to rank well not just in search engines but also in popular social media sites like Facebook and Twitter. Social media optimization (SMO) focuses on creating quality content and building brand awareness through user activity. Search engine marketing, otherwise called SEM, deals with buying targeted traffic and increasing rankings in search engines to make your website visible to target audience.
Search engine optimization has changed the way websites are ranked on search engines today. Before, websites were designed to load slowly and take forever to come up in search engine results; however, this does not happen anymore as you can now get websites with thousands of visitors who are willing to buy instantly. These visitors have come from affiliate marketing, online advertising, and paid search campaigns. Thus, search engines have become places where people buy products or hire services. The main objective of SEM is to increase the number of visitors to websites. And the most important objective is to increase the number of sales because more sales equals more money!