Social media marketing is essentially the online use of various social media sites and platforms to advertise a product or service effectively. While the terms digital and e-commerce marketing are more dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. The Internet has changed drastically over the past… Continue reading Social Media Marketing Strategy: How to Get Started
Google Ranking systems, while still a mystery to many of us, are simply a method for determining where your website fits in the big picture of Internet activity. In simple terms, it’s the “how much” part of the equation. You want Google to think your site is important enough to rank highly. Google ranking is… Continue reading Google Ranking – What Does it Mean?
Social media networking is the general usage of online social media platforms and sites to promote a particular product or service as well as a brand. While the terms digital and e-commerce marketing are generally dominant in academic circles, social media marketing continues to grow for researchers and practitioners alike. In fact, more people are… Continue reading What Is Social Media Marketing?
Digital marketing is essentially the part of online marketing, which uses online and web based technologies like desktop computers, hand held devices, portable media players and other internet based communication and platforms to advertise various products and services to customers. In simple words, it is a form of online marketing, which mainly aims at creating… Continue reading How Does Internet Marketing Work?
Search engine marketing is an emerging form of Internet advertising that entails the marketing of sites by increasing their prominence in search engine result pages (SERPs) primarily through paid search marketing. It is a broad term that encompasses many activities. It starts with search engine optimization, or SEO, which is the process of improving the… Continue reading Effective Search Engine Marketing Strategies