Category: social media

Social media marketing is essentially the online use of various social media sites and platforms to advertise a product or service effectively. While the terms digital and e-commerce marketing are more dominant in academic circles, social media marketing has become increasingly popular for researchers and practitioners alike. The Internet has changed drastically over the past… Continue reading Social Media Marketing Strategy: How to Get Started

Social media marketing has emerged as an increasingly important marketing tool in recent years. It can help businesses to communicate with customers and acquire new clients while increasing brand awareness and profitability. While the traditional terms such as digital marketing and e-marketing are generally dominant in academic circles, social media marketing has grown increasingly popular… Continue reading The Best Social Media Marketing Examples

Social media networking is the general usage of online social media platforms and sites to promote a particular product or service as well as a brand. While the terms digital and e-commerce marketing are generally dominant in academic circles, social media marketing continues to grow for researchers and practitioners alike. In fact, more people are… Continue reading What Is Social Media Marketing?